The Australian Bridal Service, founded in 1992, owns and operates the Ultimate Bridal Event - largest and most prestigious bridal exhibitions in Australia. Renowned within the bridal industry for setting the benchmark, Australia's leading bridal retailers now align themselves with this organisation to actively promote their products and services. From this strong foundation and position of strength, the Australian Bridal Service Accredited Businesses Programme now operates throughout Australia, ensuring that bridal couples receive the highest standard of quality and service they deserve.
The Australian Bridal Service is the organiser of Australia's largest and most prestigious bridal exhibitions. It is responsible for the Australian Bridal Service Ultimate Bridal Events in both Victoria and New South Wales. These are the major bridal exhibition events in Australia today for any couple planning to get married and to view first hand products and services in the market place from Australia and overseas.
The exhibitions cover all areas of the bridal industry, featuring the largest collection of displays from Australia's leading wedding specialists. The categories include, bridal designers, jewellers, photographers, car hire, invitations, videographers, dance studios, bridal lingerie, hair stylists, make-up artists, entertainment consultants, marquee and decoration hire, mother of the bride & groom, evening wear, intimate apparel, menswear, fabrics, florists, cake decorators, reception venues, bomboniere and much more. All businesses represented have qualified staff in attendance to advise couples and answer any questions.
A major feature of the exhibitions are the spectacular fashion parades set on a European style catwalk and renowned Australia wide as the best in the industry. Australia's leading wedding designers feature in these exhibitions to showcase their latest collections. These parades include some of the best catwalk models in the country, along with vocalists, dancers and a state of the art lighting and sound shows.
Evolving from the exhibitions is the Australian Bridal Service Accredited Businesses Programme which is a hallmark for the wedding industry, setting the benchmark and ensuring high standards in customer service excellence.
Glenn Findlay is the dynamic founder and Managing Director of the Australian Bridal Service. With over 25 years of experience in the Australian Bridal Industry, he began working with many of Australia's leading reception venues and 5 star hotelchains. Glenn perceived a need for a major event that would set new standards in service, presentation and promotion in the industry, showcasing Australia's leading wedding retailers. From this vision, in 1992 the Australian Bridal Service was born, marking a new era for the Bridal Industry in Australia.
Glenn is a fundamental and underlying force in driving the Bridal Industry in Australia today. With over 2,000 bridal companies Australia wide that associate and align themselves with this prestigious organization, it is this standing within the Bridal Industry that now sees Glenn Findlay regarded as one of the most trusted advisors and most respected professionals in the industry today.
Glenn is renowned Australia wide for establishing and maintaining Australia's largest and most prestigious bridal exhibitions since 1992. The shows boast the highest production values and include international style runway parades. Glenn is responsible from concept to implementation and oversees all aspects of these major events.
Glenn Findlay's commitment and passion for serving the bridal industry of Australia is acknowledged by a dedicated and loyal client base, made up of Australia's leading bridal retailers. The Australian Bridal Service seeks to continually foster a public awareness that its members are fair and ethical in all their dealings. Glenn's vision for the company sees him developing new avenues and embracing new mediums to promote the industry he proudly serves.
The Australian Bridal Service launched its inaugural bridal exhibition in Victoria in 1992 at the historic and majestic Melbourne Town Hall.
The aim of this first exhibition was to showcase the leaders in the wedding industry in Victoria, in a grand and inspiring venue. There were 50 exhibitors, the best in the bridal industry at that time.
The Australian Bridal Service vision was to set new benchmarks in presentation and promotion in the bridal exhibition market.
The first exhibition was a resounding success and today boasts over 200 exhibitors. As a testament, 42 out of the original 50 exhibitors from 1992 have maintained participation and are still exhibiting today. There are now 6 exhibitions held per year around Australia, with the Ultimate Bridal Event bridal exhibitions today now proudly sponsored by Crown.
In 1995 at the urging of sponsors and national retailers the Australian Bridal Service launched its first exhibition in New South Wales, at the magnificent Sydney Town Hall. The event went from strength to strength both in terms of audience attendance and exhibitor demand. The Australian Bridal Service Bridal Exhibition in New South Wales, like its Victorian counterpart, is now held three times per year.