A wedding gown is something completely and utterly individual. It needs to complement the bride’s personality, style and silhouette. When I first meet a bride I like to spend some time consulting with her the ideas she has for her dream gown, incorporating her wedding theme and the story of how she met her beloved. There are so many elements that go into creating a wedding dress. My personal style is very elegant, soft and romantic. I love all the beautiful things in life. When a bride wears one of my gowns, I want her to feel radiant, happy, comfortable, but most of all, I want her to feel like herself.”Joseph Sayadi, Head Designer behind Amarìge Bridal Couture spent five years studying and designing in Italy, before making Australia his home. He has been designing wedding gowns for nineteen years, and brings passion and a unique style to Australian bridal fashion. Amarìge can be translated from French to mean ‘the moment that something takes your breath away’. A fitting name for a couturier who intends to do just that. A visit to the Amarìge Bridal boutique is a treat. It’s a large, bright space, lovingly decorated with a neutral color palette and elegant, timeless details. Brides have the opportunity to speak directly with the designer himself, who spends plenty of time on the floor. All their designs are created and hand-made on-site at the Leichhardt boutique, so your dress won’t leave the store until you’re ready to pick it up. Complementing his complete couture and made-to-measure services is a beautiful ready-to-wear collection available to browse and try on at your leisure.