The biggest wedding trends of 2020 according to Pinterest

There’s a change in the air in 2020 and according to Pinterest, weddings are being scaled down in a thoughtful and intimate way. When it comes to planning your nuptials, Pinterest is a go-to for endless inspiration – so it makes sense we look to them for the biggest wedding trends for 2020.

Runaway with me

Search trend analytics show couples are searching for eloping more than ever (128% to be exact). Elopements aren’t what they used to be. Instead, couples are choosing to forgo the fanfare of a huge event and host their wedding somewhere intimate with very few (or no) people. In a modern take on the traditional spare of the moment reputation that comes with eloping, couples are choosing to invest money in honeymoons or homes instead of champagne fountains. From the courthouse to a destination wedding, elopements can be a low-stress way to scale down while still making meaningful memories. Think secluded venues nestled between ancient vine-covered walls rather than a grandiose chapel. Romantic moments surrounded by a select few of your nearest and dearest. Bliss.

Jonelle McDonell Celebrant 

Connect and respect the outdoors

It’s no surprise that green wedding searches have soared exponentially in 2020, in fact – this year sustainable wedding ideas were up by 181%! Sustainability might have seemed like merely a buzzword a couple of years ago but this year it’s more of a necessity. The location, flowers, stationery and the dress are all being taken into account to whether or not they’re environmentally friendly or even necessary. On the topic of thinking about the bigger picture, some couples are even opting for charity donations instead of gifts in an effort to pay it forward. Eco-chic doesn’t have to be daggy, in fact – it’s cool to be kind (to the environment).


Embracing cultural traditions

Of the top 100 trending search terms, 30% of them belong to multicultural weddings. People are celebrating their culture through food, dresses, music and tradition. The general theme all over the world is a relaxed approach to going back to their heritage, introducing elements from their backgrounds. A touching ode to the couple’s parents and where they hailed from.

Dezine By Mauro

Inclusion and celebration of diversity

Diversity is something that has been sorely lacking in the fashion and even bridal industry – but in 2020 times are changing. Pinners are embracing their uniqueness and differences and starting to celebrate their true selves. Searches for female wedding suits, dresses for curvy brides and hairstyles for natural African hair have all increased this year. Weddings are evolving – to be different is now being cherished, rather than following the same mould as everyone else.

What have you been Pinning recently? Where do you source wedding inspiration? Let us know in the comments below!

Eve – Australian Bridal Service
Wedding & Trends Editor

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